Our Key Differentiators

1|	Extensive Therapeutic area immersion

• Deirdre Lubbe has extensive medical briefings with all moderators on the team. This offers a true immersion in the category.
• Medical Matters only uses experienced moderators.

 

2|	Deirdre stays close to the project and remains the lead moderator throughout

• Because of her intimate knowledge of the specific context, terminology and business objectives, Deirdre knows instinctively how and where to probe to optimise learnings.
• Deirdre conducts a pilot interview before she briefs the rest of the project team.
• Post pilot, she clarifies any aspects and ensures that constructive probing is incorporated into subsequent interviews.

 

3|	Medical Matters offers deep multi-level analysis incorporating psychological constructs

• Reading between the lines during medical interviewing and analysis creates maximum insight.
• We use a structured process for multi-level analysis.
• Our philosophy on qualitative data collection is: you can try to crunch the time in field, but not the analysis.

 

4|	Medical Matters, with significant psychological expertise on board, is able to strategically incorporate the myriad of sensitivities and ethical considerations inherent in this sector...

• ...given that Medical and Health Care Professionals, Funders, Patients and Pharmaceutical companies are constantly scrutinised as they strive to innovate, trial, distribute, refine and market their products and services.