Specific Medical Experience

Selected past projects include:

 

• Pharmaceutical Adboard Facilitation / Moderation in SA and Africa (SA, Nigeria, Kenya)
• Oral Anti-Platelets and the ACS market. In-depth interviews with specialists (GPs, Doctors in Emergency Rooms, Physicians, Cardiologists, Surgeons and Paramedics), including paired in-depth interviews and GP Focus Group Discussions
• Type 2 Diabetes: Overview of the category in and introduction of a new oral agent. Interviews with GPs, Endocrinologist Specialists, Diabetic Nurse Educators
• Patient Compliance with Chronic Medication
• Erectile Dysfunction: Oral medical treatment
• Gastritis, Ulcers and GORD: In-depth interviews with GPs
• Psychiatry: Original vs. Generic drugs: In-depth interviews with Psychiatrists
• Mobile health (mHealth): Fieldwork and interviewing
• Interviewing patients with HIV, TB and Malaria to investigate how technology and wireless mobile networks can help solve healthcare problems e.g. using phones and remote devices to collect and exchange data e.g. CD4 counts, glucometer / tracking blood glucose readings etc.
• Focus groups with Bottom of the Pyramid users with regard to mobile application usage, information needs and barriers to product uptake
• Oncology: Reaction to various cancer drugs, including generics: In-depth interviews with Oncologists
• Exploring the category of Original vs. Generic medication across various therapeutic areas: Group discussions and in-depth interviews across the full spectrum of therapeutic areas e.g. GPs and Specialists including Psychiatrists, Cardiologists, Specialist Physicians, Gastroenterologists, Oncologists, Pulmonologists, Intensivists
• Statins: GP interviews and GP focus group discussions (understanding doctors treatment realities, molecule perspectives and how they make statin therapy trade-offs)
• Medicated soap (OTC product): Focus groups with patients including 2 rural consumer groups
• Antibiotics: A Quantitative Study with Specialists in Ghana: Complicated Skin and Soft Tissue Infections (cSSTI) and Community Acquired Pneumonia (CAP)
• Respiratory: Asthma – Quantitative study with GPs

 

 

Medical Target Markets

• Consumers
• Patients
• General Practitioners (GPs)
• Specialists
• Pharmacy
• Academics
• Health Care Professionals
• Private Sector
• Public Sector